When I first heard while in New York early last year that the Bape store was closing on Greene St in Soho. I thought it can’t be serious. I know Bape has lost a lot of it’s original street credibility over the last few years, but I still thought there was a huge following with the continued support of some of the biggest international music artists around ie. Kanye West, Pharrell Williams, Lil’ Wayne just to name a few.
But I was wrong.
It’s been announced that the store will be closing at the end of the month. This may not come as a surprise to some after hearing the majority of the company was sold to the owner of I.T. for only a few million. Bape is now going through some drastic changes. I’ve always been a fan of the brand and Nigo even though I don’t wear as much as I used to. I appreciate his business model and hope this isn’t the end. Good luck!
Check out Kid Cudi’s performance at the store.
