I’ve got a new found respect for Swizz Beatz after meeting him Monday night. I’ve seen quite a lot of media coverage of him after his joint venture with Reebok and now becoming CD for Lotus. That’s two HUGE achievements and exciting one’s at that. I can’t wait to see what he creates with Lotus. Here’s a few of the reasons why Lotus took on Swizz –
1. Like Group Lotus , he means business: He’s a risk taker with considerable credentials including music producer, rapper, designer AND painter.
2. Like our cars, he’s multi award winning: This year he shared a Grammy Award with Jay-Z.
3. Like Group Lotus he keeps good company: This man regularly works with the likes of Bono, Kanye West, Beyoncé and Alicia Keys.
Swizz’ new single ‘International Party’ (which is also part of the new Reebok Reethym of Lite campaign) not only features Alicia Keys but also the Lotus Evora “Concept Bespoke.”
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