Nike: “It’s About Time”

If all the signs are correct. This next launch from Nike could be one of the most highly demanded products on the market for sneaker heads and collectors worldwide. Read the lead up story from FreshnessMag below and if the clues and these pictures aren’t enough of a hint of what’s to come. I’m disappointed in your cultural knowledge…. So just watch the following video post to see what all the hype’s about.

FreshnessMag – There were no indicators, no hints, even our Nike hosts answered our inquisitions with smiles and simple responses, “You’ll see”… Some hours later and still woozy from jet lags, we arrived in Los Angeles for a “secret event”. But not just any event, one that will include Nike Vice President of Design and Innovation, Tinker Hatfield, at its Keynote address. Yet, everyone hushed up at our inquests at L.A. too. Things became somewhat obvious a few minutes ago when we entered our hotel rooms. In each accommodation, a tricked out amenity package with a sleek aluminum shade tagged with “It’s About Time” at the ear piece. Along side it, a Apple iShuffle with message from Dr. Emmett “Doc” Brown saying “If my calculation are correct, for the next 24hrs you are gonna see serious stuff!” Things are becoming clearer now…

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