All That’s Gold Does Not Glitter from Alessandro Simonetti on Vimeo.
“During the Karl Lagerfeld Pirelli calendar launch in Moscow, Renato Montagner, Creative Director of Pirelli P Zero, commissioned artist Scott Campbell to create two signature projects. To engrave a Pirelli tire and to design a special edition P Zero bike jacket by Dainese. In the summer of 2011, Campbell began working on these pieces in his Brooklyn studio in New York.”