Nike + Jeremy Lin Logo Concept by AJ Dimarucot

AJ Dimarucot has been inspired by the Jeremy Lin story, but the designer and basketball fan has taken his interest several steps further by developing a logo and brand identity around the New York Knicks point guard. AJ describes the unofficial project as a simple exercise to hone his skills, but the results are just as impressive as the mural of Manny Pacquiao he did back in 2009. He used Jeremy’s initials as a starting off point, as well as the number 17, the player’s uniform number.

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