A clever perspective taken of – A world without….. some of the wealthiest individuals in the world.
Advertising Agency: Ogilvy, Sao Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Directors: Fred Saldanha, Claudio Lima
Creative Director: Eduardo Marques
Copywriter: Marcelo Padoca
Art Director: Fernando Reis
Illustrator: Arthur D’áraujo
Typographer: Fernando Reis