I read a few weeks ago that Yves Saint Laurent was changing their name to Saint Laurent Paris under Hedi Slimane’s new creative vision. I’m waiting with baited breath to see how they pull this renaming and rebranding off. Especially since it’s referred to as ‘YSL’ this days. ‘SLP’ just doesn’t have the same ring to it. There’s still a while until the change takes place, supposedly happening in Spring 2013 when Hedi’s first line hits stores.
