In this video, NIGO® constructs an over-sized version of the Human Made logo using Coca-Cola, Coca-Cola Zero, and Mello Yellow cans. Mannequins wearing the new collection turn into real people and assist NIGO® in building his Human Made logo in Beams’ Warehouse.
In this video, NIGO® speaks with Beams Men’s Creative Director, Hiroshi Kubo , about the inspiration for the collection and their mutual love for iconic Coca-Cola memorabilia.
