Complex Magazine article –
Few brands are as polarizing as Supreme. Either you love it, or you hate it. But since it was founded by James Jebbia in 1994, the brand has amassed a following of disciples, collectors, skateboarders, and, yes, even haters. One thing they all have in common is an endless thirst for anything with a box logo. And with that ridiculous demand, comes stories, myths, legends, and rumors that surround the brand’s history.
But Jebbia is a quiet man. He keeps a low profile and his brand has prospered because of, not despite, that. It’s part of the allure. It’s the reason people are so loyal to the brand. There are a lot of things Supreme probably doesn’t want you to know. But the truth is out there, so here are 50 Things You Didn’t Know About Supreme.
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