Speaking with Fast Company, DC’s Senior Vice President of Franchise Management Amit Desai suggested the new logo’s “peel back” imagery reflected the nature of DC characters as individuals with dual identities. “When you think about our DC Comics superheroes, there’s a secret identity,” he said. “When you think about Vertigo, it’s this notion of good vs. evil in many of the stories. And so, in addition to flexibility, the new logo communicates this idea of dual identity: There’s more than meets the eye. You have to take a closer look to understand the richness of our characters and stories.”
