Adidas asked The Art Box Collection & Paperlux to develop a present for the players of the All Blacks Rugby team and 40 partners.
“Alex Sun and Richard Lange developed 70 personalized and individual boxes together with our Creative Director Max Kuehne. This unique cherrywod box is etched with motives developed by the moko-artist Rangi Kipa from New Zealand. The doors can be pushed open into 4 directions and generate 4 different mokos. Inside the box, personalized Sennheiser headphones and an individualised book are found – each covered with the original material of the famous black jersey. The rest of the book tells the story of a 12-year long partnership – building on Pride, Passion and Partnership.”
