Author Archives: Luke Norris

A key to a good designer is the ability to multi-task. A lot of design work is charged out on ‘billable time’. Meaning each hour we are sitting in front of the computer is time we are working on a job and is allocated to a current project. This may seem straight forward but when you spend the majority of your time concepting and coming up with ideas. Some projects ie. a logo design can come to you in a day. And other times it can take weeks! So time is of the essence. What I try to do is take a brief or project idea and plant that seed in my mind and let it grow. A good example of this is when you start looking a buying a car and you like the colour red. You notice you start to see a lot of red cars on the road. This is the same with ‘brief seeds’. You plant the idea and you start to become aware of visuals that relate to the brief. This way you are always concepting. I have found it very effective for me. I am currently working on two interior design jobs at the moment. One retail the other residential. I decided to leave my computer at home over the weekend and pick up a new pile of interior design books to thumb through.

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