Author Archives: Luke Norris

Electrolux Design Concept: Heart of the home

This is a new design concept created for the person driven by culinary curiosity using new technology without removing the essence of cooking. Electrolux has developed a kitchen concept where we keep in touch with our human values and where innovation is only a tool for performance. Electrolux wants the kitchen to assist the user. However the user has to be a part of the process.

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Snap!

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UVU Brand Film

Love this teaser for the new brand UVA. Watch above for inspiration behind the UVU brand — going live from the North Pole on 5th April 2012. Find out more at http://www.uvuperformance.com

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Bape 1st Camo Pertex Poncho

A great product to have on hand with rainy summer days just around the corner. It is light, comes with a small pouch.

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Ferrari F12 Berlinetta

The Ferrari F12 Berlinetta goes from zero to 62 mph in 3.1 seconds and a top speed of 211mph. The fastest Ferrari and it is officially the fastest street car ever. Powered by a 740 horsepower 6.3-liter V12.

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Nike + Jeremy Lin Logo Concept by AJ Dimarucot

AJ Dimarucot has been inspired by the Jeremy Lin story, but the designer and basketball fan has taken his interest several steps further by developing a logo and brand identity around the New York Knicks point guard. AJ describes the unofficial project as a simple exercise to hone his skills, but the results are just as impressive as the mural of Manny Pacquiao he did back in 2009. He used Jeremy’s initials as a starting off point, as well as the number 17, the player’s uniform number.

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Fam-Lay: Clap Clap


I dont’ love this song. I don’t hate it. But being a die-hard Call Of Duty gamer I dig this video clip. IllusiveMedia and KarmaloopTV bring you Fam-Lay’s first-person shooter styled video for “Clap Clap.”

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Lana Del Rey & The Notorious B.I.G. : Born Ready To Die Mixtape


DJ and mixtape composer Terry Urban –

Hello everyone, Im gonna get right to it… In honor of Biggie’s passing 15 years ago on March 9, 1997, I wanted to do a special project. Mick Boogie and I honored the anniversary of his passing with a special project called Unbelievable, which was hosted by Sean “Diddy” Combs and exceded 500k downloads online. But to pay tribute this time, I wanted to do something different. Merge music styles. Bridge audiences together in new ways. So I proudly present to you along with the homies from Dope Couture… Lana Del Rey and Notorious Big… Born Ready To Die. The music from Lana’sBorn to Die and the lyrics from Biggie’s Ready to Die… still timeless after all these years. It’s a perfect marriage… dark and mysterious… soulful and gritty. Lana told Vogue Magazine that Biggie was one of her biggest musical influences… and now… he is her musical collaborator. I present to you…Born Ready To Die.

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Snap!

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Conference of Cool.

Serge Gainsbourg and Ray Charles.

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6Months Film Tralier

‘6MONTHS’ is a look at what can be achieved in a relatively short period of time; it’s a demonstration of what a lot of hard work can result in; it’s a celebration of travel, adventure, mateship and the incredible waves that were on offer during the Winter of 2011.

From early April through until the end of September, Ewan Donnachie chased waves high and low at a frenetic pace, along with good mates Jase Finlay, Damien Martin, Chris James, Nick Gornall and assorted other riders.

It was a testing time; last-minute calls, delays, cancelled flights, lost baggage, injuries, unreliable swell patterns and adverse weather conditions were inevitable components of nearly every mission.
But the boys put their heads down, committed and reaped the reward of unspoiled perfection.

The film provides a rare insight into the lives and mindsets of these free-surfers and the equally dedicated photographers and filmers who document their exploits.
It’s not all fame and fortune; it’s very rarely glamorous. But as each and every one will attest, it’s most certainly worth the effort.

A film by Ewan Donnachie and Lucas Vazquez, ‘6MONTHS’ aims to inspire.
Save your coin, get some mates together, do a little research and hit the road to discover what’s out there waiting for you.

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Music Icons

Noble music icon poster by designystudio MIST collection.

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Easy Rider Jack

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NIKE FLYKNIT Technology

Lighter. Faster. Formfitting. Running revolutionized.
This is Nike Flyknit technology.
Coming this summer from Nike’s Innovation Kitchen.

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Fourstar Hawaii Four-0


The Fourstar skateboard team spent some time in Hawaii and here is a little clip documenting some of the action that took place. The video features appearances by the squad including Brian Anderson, Eric Koston, Tony Trujillo, Tyler Bledsoe, Mike Carroll, Rick Howard, Guy Mariano, Andrew Brophy and Max Schaaf.

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Snap!

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7th Street Residence by Pulltab Design

The owners of this duplex apartment, located on a beautiful tree lined street in the East Village, retained Pulltab Design to create a unique living environment for a young family of four.

As a starting point, the clients requested that their 2,400 square foot apartment be selectively renovated and that the new design revolve around not only creative architectural additions but also the thoughtful selection of free standing furniture and lighting.

In the schematic design phase, initial conversations revolved around modern masters such as Geoffrey Bawa, Carlo Scarpa and Richard Neutra. Based on these conversations, it became apparent that the new design should strive to create a warm and open living environment with unique handcrafted detailing.

Materials such as stained concrete, American black walnut, bronze and steel were selected along with modernist finishes, including hand applied active patinas, true pigment paints and high gloss lacquer surfaces.

The heart of the apartment centers around the living/dining areas. As part of the architectural construction, a new cantilevered dining ‘pod’, extending from the 5th floor slab, was added to increase the size of the kitchen. On the outside surface. of this pod, a custom planted garden wall was installed with the intent of creating a focal point, with a slightly mysterious quality, for the living room.

In combination with the vertically planted wall above, a shallow reflecting pool, custom fabricated from folded steel sheets, was placed in the living
room. This reflecting pool functions both as a means to capture water droplets, from the vertical garden wall’s concealed irrigation system, and also allows for the addition of a calming indoor water garden, stocked complete with colorful goldfish.

On the east wall, a new double height panel system was installed, assembled from painted furniture grade plywood. The panels, both fixed and functioning, are separated by a pattern of reveals which add both texture, interest and most importantly a sense of scale, to what was originally an overwhelming surface.

Several of the individual panels, denoted by custom routed hand pulls, open to reveal (from right to left) a chess table, a large 8′ long claro walnut dining table and a fold down illuminated bar with glass shelving.

To delineate the function of each panel, three colors were chosen: a bright orange, a glowing yellow (for the concealed bar) and a deep blue. These colors add an active layer to the space while tracing their connection back to Piet Mondrian’s inspirational composition paintings, from the 1920′s and 30′s.

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Belvedere ‘Flashbox’ Vodka Set

Packaged in an exclusive box reproducing the studio flash of a professional photographer, Belvedere has presented his much anticipated limited edition vodka, as its homage to the film industry. It is available in limited copies, only 25 with each containing a bottle of Belvedere vodka Pure. Flashbox’s glossy black exterior is decorated with Belvedere’s signature two mythical trees, and it will be placed at the ephemeral ‘Black Chamber’ place at the Cannes.

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Chocolate Lovin’

Why do girls have such a sweet tooth 🙂

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The Most Astounding Fact (Neil DeGrasse Tyson)

Astrophysicist Dr. Neil DeGrasse Tyson was asked by a reader of TIME magazine, “What is the most astounding fact you can share with us about the Universe?” This is his answer.

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