Category Archives: DESIGN

Don’t be surprised if one of these puppies are my next golf shoe. I’ve been bouncing between a pair of Adidas, Nike and Footjoy golf shoes and my Nike’s definitely look the coolest. They’re comfortable and turn heads on the course. Plus I know Nike never do things in half ass when it comes to technology in their footwear and the looks to match. Can’t wait to see these on the shelves! Here’s a little info on the new designs –

Tiger Woods has been working with one of the Directors within NIKE’s Innovation Kitchen, Tobie Hatfield, and NIKE Golf on a FREE-inspired prototype shoe that Tiger will wear during this week’s WGC-Bridgestone Invitational.

Originally developed in 2004 by a group led by Hatfield, NIKE FREE is a ‘natural motion’ technology that is designed to mimic and conform to the natural motion of the foot, coupled with the protection and traction of a lightweight performance shoe.

The FREE-inspired elements in this prototype model allow greater movement for the front of the foot, increasing stability with mobility. “This will help give Tiger greater stability as he addresses the ball. The freedom of movement that natural motion technology delivers will also allow more power to be released through the swing rather than through the body – which can happen when your feet are too static.” said Hatfield.

“I love the feel of NIKE FREE for training, so I asked Tobie if it was possible to bring that technology to the golf course. It’s exciting to see a conversation like that come to life and I look forward to wearing them this week,” added Tiger.

The majority of the upper consists of a polyurethane coated stretch fabric, also seen within the construction of NIKE Basketball’s Hyperfuse 2011. Part of the heel is created from recycled NIKE Air Max units melted into thread and then woven together to create a strong, breathable textile material. The FREE-inspired outsole is directly taken from NIKE Sportswear’s Special Field Boot designed for first-responders.

This model also has a half heel counter in both shoes to give more stability on the lateral side, particularly in follow through. The shoe also incorporates NIKE Flywire (first introduced in Beijing in 2008) attached to each lace loop, which when pulled tight envelope the foot for maximum comfort and stability.

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BMW announced the creation of the i8 plug-in hybrid last week.

BMW i8 is complete new build, unlike the former 2 where are based on existing platforms. Like its i3 cousin, the i8 employed the LifeDrive architecture, compartmentalized design which incorporated lightweight composite of aluminum and carbon fiber-reinforced plastic (CFRP) as base. With this structural upgrade, BMW promised the i8 to dash from 0 to 62 mph in just 4.6 seconds with only a 1.5-liter 3-cylinder engine and a set of electric motor at the front. One other unique integration is the special app on any smartphone platforms.

Keep a look out for the i8 in Mission Impossible 4: Ghost Protocol.

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