Category Archives: FOOD
Behind the scenes at a McDonald’s photo shoot
Isabel M from Toronto asked “Why does your food look different in the advertising than what is in the store?” http://qmcd.ca/MOwwgV
Our answer? An exclusive behind-the-scenes tour of a McDonald’s Canada photo shoot.
Have a question of your own? Ask us at http://McDonalds.ca/YourQuestions
OTHERS by Hypebeast: Hong Kong’s Yardbird Restaurant
This place is my home away from home. I swear I could eat there nearly every night and I’ve been known to do three nights in a row! The staff are super friendly and deliver excellent service and now become good friends of mine over time. Matt (owner) and I share stories about our love of skateboarding, clothing brands, artists and messy nights out. Lindsey (owner) the other half of Yardbird, has her finger on the pulse in HK for music and arts. Which makes the two of them, the perfect team. BUT. Most importantly, the food is amazing. You’ll never have this style of food anywhere else. If I have friends or clients in town. I ALWAYS take them here to experience the next level of Hong Kong.
I recently spent my birthday eve there for dinner which turned into Matt and the staff singing me happy birthday and forcing me to scull two bottles of their signature Yardbird Sake which finished with me not remembering the rest of the night and having to back up the following night for the ‘official’ birthday dinner I was having at Yardbird. They def know how to look after their friends and customers and thats a big part of why I go back.
I should also note, they play great hip hop and funk too!
Hong Kong’s Yardbird restaurant has become a de facto gathering point for some of the city’s most creative minds. Owners Lindsay Jang and Matt Abergel managed to put together more than just an amalgamation of food, drink and friends in a relatively short period of time; Yardbird has established itself as a weekly jaunt for many of Hong Kong’s artist and influential members of the creative community who crave a contemporary take on Japanese foods.
Their advice for aspiring restauranteurs? Don’t pay anyone to teach you how to cook, start from the bottom, and be prepared to work extremely hard.
Yardbird Restaurant
Hong Kong
33-35 Bridges St, Sheung Wan, 2547 9273; www.yardbirdrestaurant.com.
Mon-Sat 6pm-late. Closed Sun.
Jiro Dreams of Sushi
JIRO DREAMS OF SUSHI is the story of 85 year-old Jiro Ono, considered by many to be the world’s greatest sushi chef. He is the proprietor of Sukiyabashi Jiro, a 10-seat, sushi-only restaurant inauspiciously located in a Tokyo subway station. Despite its humble appearances, it is the first restaurant of its kind to be awarded a prestigious 3 star Michelin review, and sushi lovers from around the globe make repeated pilgrimage, calling months in advance and shelling out top dollar for a coveted seat at Jiro’s sushi bar. For most of his life, Jiro has been mastering the art of making sushi, but even at his age he sees himself still striving for perfection, working from sunrise to well beyond sunset to taste every piece of fish; meticulously train his employees; and carefully mold and finesse the impeccable presentation of each sushi creation. At the heart of this story is Jiro’s relationship with his eldest son Yoshikazu, the worthy heir to Jiro’s legacy, who is unable to live up to his full potential in his father’s shadow. The feature film debut of director David Gelb, JIRO DREAMS OF SUSHI is a thoughtful and elegant meditation on work, family, and the art of perfection, chronicling Jiro’s life as both an unparalleled success in the culinary world, and a loving yet complicated father.
Stately Sandwiches: Deconstructed Sandwiches From Each State
Stately Sandwiches is a project put together by art student and designer Kelly Pratt. The goal is to present a sandwich for each U.S. state.
FERRAN ADRIÀ: TASTES CHANGE
The Talks Interview –
Mr. Adrià, are you the best chef in the world?
You can’t measure something like that. However, my restaurant elBulli, not I, was certainly the most influential restaurant in the world. You can observe the fact that some of the most successful chefs now in their 30s and 40s worked at elBulli at some point. That is something that you can measure and a point of praise that I can accept. But everything else? Whether I’m the best or not, no one can really say. I did indeed work there, but I’m a long way from working alone.
Cooking in a restaurant is always a team effort.
Most definitely. That was the heart and soul of our kitchen! Everyone who found himself there committed himself entirely.
What is your favorite restaurant? You must be incredibly picky…
That varies. I’ve never consciously had a favorite. What I enjoy is the actual process of discovery and becoming acquainted with new things, even as a guest. It is simply unbelievable what our generation is able to do in comparison to those who came before us.
What do you mean?
We have the ability to eat out several times a year and enjoy the various cuisines of multiple regions. Forty years ago that wasn’t yet the case. The world of discovery was still reserved only for the rich. For most, eating wasn’t about enjoying food, but rather simply consuming enough nutrients.
Have you retained any interest in plain traditional fare?
These are really two different ways to cook. For the one, the name says it all: it is food for traditional purposes. The other is a high art. What a person likes is certainly dependent upon his or her individual taste or how he or she happens to be feeling on that particular day. It’s no different for me.
So you can still enjoy a simple plate of pasta? For a lot of people Italian is the universal go-to cuisine.
Did you know that there are now actually more Japanese restaurants than Italian?I must admit I didn’t.
That’s exactly what I mean. Tastes change. Especially young people prefer Italian dishes less and less. They would rather have something light and fresh. Just wait and see: fifty years from now even the current trend will have changed.
Is cooking more of an art or a science for you?
Cooking was the first occupation pursued by humanity. Since then we have experienced an endless evolution in the history of cooking; we continually discover new possibilities. You can therefore most definitely look at cooking as an ongoing experiment.
Is the motto “cook from the heart” nevertheless an applicable statement for you? In any case your kitchen bears a resemblance to a sterile research laboratory.
Research always has a great deal to do with passion. If you pay close attention, you’ll realize that nearly all researchers pursue their professions passionately. It makes no difference how sterile the environment seems.
Your restaurant was only open six months out of the year despite receiving 2 million reservation requests for that period. Was artificial scarcity – the exclusivity of a reservation – part of your concept?
It was certainly one of the factors contributing to the appeal of the restaurant, but we also needed those six months of quiet in order to prepare something new for the upcoming season.
That’s true. There was never a dish from a previous season, even though items on the menu consisted of up to 35 portions.
The challenge for us was to continually develop a new palette for the next year. In your time as a restaurateur, if you don’t occasionally think about closing again you don’t have this challenge. There simply isn’t the room or time.
With a mere 50 guests per night, you employed roughly 70 staff to see to their needs. On top of that you cooked and experimented with the most expensive ingredients. Despite the high price for a meal on your menu, there can’t be much money left over.
The purpose of elBulli was never to make money. Financially, our goal has always been the continuation of the concept. Even universities have examined elBulli as a special case. Overnight it became a magnet, a research center for culinary art.
Is the creation of food more important to you than serving it?
Yes. If I didn’t see it that way I would have no perspective! I can’t make people happy if I’m not happy myself. That applies to anyone who tries to achieve something in their life: if you’re not happy, you can’t transfer any happiness to anyone else. With elBulli, the aspect of creativity was always most important for us. Worrying about whether or not people were able to experience good food and a nice time just wasn’t the point. I developed a couple smaller restaurants with my brother to do that – elBulli was always about much more.
Secrets of Superbrands: Technology / Fashion / Food
Alex Riley explores the world of the superbrands in a three part series on Technology, Fashion and Food – how they get us to buy their stuff, trust them and even idolise them.
Food and Fashion by Fulvio Bonavia
The great editorial photographer Fulvio Bonavia has merged a passion for fashion with the love of food to create a series of style accessories out of fruits, vegetables and more. These creations are amazing!
Sushi Time: Sushi Slicers (Episode 3)
StomachLife.com/ is an exploration of creativity through food. “Food inspires Creativity” StomachLife Los Angeles Presents “Sushi Time”: Sushi Slicers, Last Episode of a 3 part series with Chef Sam Sugimoto of CHAYA in Downtown Los Angeles. In this episode Chef Sam gives us insight on sushi knives and shows us how to cut sushi with a Nakiri-Bocho, slice sushi with a Yanagi-Bocho and chop sushi with a Deba-Bocho. He also gives us the scoop of how he orders his knives, which are made from a samurai sword company and can cost thousands off dollars.
Produced by
StomachLife Los Angeles:
MJ Glover
Daniela Ruelas
Shot and Cut by
Mycole-Jerred Glover
Marat Shaya
**Special Thanks to
CHAYA Downtown &
Chef Osamu Sugimoto
Vanessa Kanegai at Wagstaff Worlwide
Pepsi MAX & Kyrie Irving Present: Uncle Drew
Pepsi MAX went to a pick-up game in Bloomfield, NJ pretending to shoot a documentary on a basketball player named “Kevin.” When his Uncle Drew came into the game, some magical things happened.