I just discovered this old advertising campaign for the new Mitsubishi ASX. This visual is amazing.
Advertising Agency: Africa, São Paulo, Brazil
Creative Directors: Sergio Gordilho, Flavio Waiteman, Humberto Fernandez, Rafael Pitanguy
Art Directors: Bernardo Romero, Humerto Fernandez
Copywriters: Rafael Pitanguy, Ricardo Dolla
Photographer: Platinum FMD
Published: April 2011
When Holger Schubert created his studio-garage space, he did what any self-respecting, Ferrari-loving, minimalist architect would do: he took his work-of-art BB 512i and built everything around it. As any showcased work of art deserves to be, Holger’s car is in the spotlight and on the pedestal that is the studio garage, which was designed and built for the specific purpose of working and living alongside the Ferrari. Holger shares the details of his car and of his enviable space, which includes a 16-foot driveway bridge, a ramp to roll the car outside to start, and some of the best views a car can take in of the Pacific Ocean.
TERRA from makoto yabuki on Vimeo.
The name of the brand “[ 10¹² ] TERRA” was inspired by the number of cells produced per day (10¹²) and glass cases called terrarium, made for collecting and showcasing plants. We started this brand to create products that mirror the constant changes of life, full of new discovery. 10¹² TERRA Daisuke Tsumanuma / Kenichi Yamada.
Seth Godin has written fourteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.
American Way Magazine calls him, “America’s Greatest Marketer,” and his blog is perhaps the most popular in the world written by a single individual. His latest book, We Are All Weird, calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project. His recent Kickstarter for his newest book (The Icarus Deception out in January 2013) broke records for its size and the speed that it reached its goal.
As an entrepreneur, he has founded dozens of companies, most of which failed. Yoyodyne, his first internet company, was funded by Flatiron and Softbank and acquired by Yahoo! in 1998. It pioneered the use of ethical direct mail online, something Seth calls Permission Marketing. He was VP of Direct Marketing at Yahoo! for a year.
His latest company, Squidoo.com, is ranked among the top 125 sites in the US (by traffic) by Quantcast. It allows anyone (even you) to build a page about any topic you’re passionate about. The site raises money for charity and pays royalties to its million plus members.
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The event was generously hosted by The New School (newschool.edu) in the beautiful Tishman Auditorium in Manhattan.
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ABOUT CREATIVEMORNINGS:
CreativeMornings is a monthly breakfast lecture series for creative types. Each event is free of charge, and includes a 20 minute talk, plus coffee! You can join us in numerous cities around the world. (creativemornings.com)
Source
How does the popularity of collaborations affect the way you feel about them?
S: It’s expected now for a brand. I [actually] stopped looking at blogs for a long time. When every single blog heading was “this company x that company,” the exploitation of the crossover or the collab diluted the beauty of what it is. I like designing stuff, but I don’t want my name on it. I want it to go out in the world … without the expectation. Because if [the collaboration] doesn’t work, well, they’ll still be Nike and I’ll be the ass who failed. That’s a heavy burden. You’re a $6 billion company and I’m just some guy who hangs out and does stuff. The weight of it can be a little overwhelming.
What do you think of the evolution of the sneaker blog?
S: It’s like the graffiti movement. People didn’t think blogs would last. And now all these guys are media moguls in this new market that nobody saw. They were way smarter than all of us. Now we all count on them, like, “Please like my stuff, Mr. Blog Guy!” And you know what? They did everything on their own dime for so long for their passion. They’ve earned it. They did the heavy lifting. Good for them.
One of the Reebok City Classics artists is Tati, a woman out of Miami. Are women underrepresented in streetwear culture?
S: Without a doubt. I know so many amazing, talented women who never really had a voice because they didn’t know they had an avenue. And when I had my own sneaker store for so long, there was always the guy who came in with the girlfriend, who was always like, “[sigh],” because there was nothing for her. There’s a big window that [the streetwear brands] missed out on heavily. They’re just now catching up. [They say] there’s no market, but they never made the effort. We all want the same stuff, just your cut is a little bit different. It doesn’t mean you don’t want the cement [colorway] with the black and the red.
Fashion icon Tom Ford, the ardent perfectionist credited with turning around a flagging Gucci and reinvigorating Yves Saint Laurent, is, unsurprisingly, just as exacting about his residences, but has largely kept them out of the limelight. That changed last year when he revealed his Santa Fe ranch in a guest-edited issue of French Vogue. Ford grew up in Austin, Texas, but would travel to New Mexico frequently to visit his grandmother. Evenutally, Ford’s father moved to Santa Fe, and the designer purchased a large tract of land south of town on which he constructed this dreamland of a ranch. Designed by Japanese architect Tadao Ando, the equestrian facility lies amid a 24,000-acre private tract, where classic Westerns like Silverado, Wyatt Earp, and 3:10 to Yuma were once shot. Ford spends roughly a quarter of the year on the ranch.
“We created a piece that pays tribute to Marshall Amplification, but pushed it a little further towards Rock’n’Roll. Gritty texture, cheeky language, and an overall impressiveness will both surprise the customer on arrival, and hold up as an ambient sales piece in a retail store.”
Designed by Proximity, Canada
Credits
Art Director: Jon MacArthur
Copywriter: Ed Malyon
ACD: Trent Thompson
Part of London-based designer Ilona Gaynor art exhibition titled, ‘Under Black Carpets‘ inspired by bank heists.
Proudly produced in Los Angeles, the collection is now available from the Quintin online store.
