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Created in collaboration with Chipotle Mexican Grill, “The Scarecrow” is an arcade-style adventure game for iPhone, iPad and iPod touch and a companion animated short film. Both pieces depict a scarecrow’s journey to bring wholesome food back to the people by providing an alternative to the processed food that dominates his world. The film’s soundtrack is a re-interpretation of “Pure Imagination,” performed by Fiona Apple.
The film is set in a dystopian fantasy world where all food production is controlled by a fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food and are now servants to the crows and their evil plans to dominate the food system. Dreaming of something better, a lone scarecrow sets out to provide an alternative to the unsustainable processed food from the factory. In the game, players will accompany the Scarecrow on his journey through four levels and deliver fresh food to the City of Plenty’s citizens.
