ZEVS’ first solo exhibition in Tokyo at Art Statements will be held in two floors and will develop two distinctive themes. For ZEVS, liquidating logos (chosen amongst the most powerful brands, leaders of their consumption fields: sport, food, fashion, etc.) was never a frontal attack on their power or against consumerism. The persuasion power that these brands hold is what fascinates ZEVS. His centers of analysis have therefore always been Humans and their ongoing confrontation with temptations – seduction acts from brands – in the city, in public spaces, and against which they fight….or not.
This exhibition opens on September 2, 2011, running through the end of the month.