The idea for the perfume, named Paper Passion, began when Karl Lagerfeld alerted Gerhard Steidl to the importance of a book’s smell. Wallpaper* magazine then came onboard too as the pairing between a publisher and a perfumer like Geza Schoen seemed natural. Speaking about the product, Steidl say:
“Paper passion has evolved into something quite beautiful and unique. To wear the smell of a book is something very chic. Books are players in the intellectual world, but also in the world of luxury. Hidden inside the pages of a book, Paper Passion is accompanied by texts from Karl Lagerfeld, Günter Grass, Geza Schoen and Tony Chambers. ‘You have a book, you open it, there’s a bottle inside and it smells of a book. It might be quirky, but the idea has a simplicity, a linearity.’”
Paper Passion will be available from Steidl in August 2012 for around £70 (approx. $115).