Richard Branson Opens Mahali Mzuri Safari Camp in Kenya

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“But what exactly is a safari camp?” one might ask. To that, tech mogul and overall venture specialist Richard Branson has answered with an immersive new way to experience the Motorogi Conservancy in Kenya. Dubbed the Mahali Mzuri, the camp is actually comprised of 20 elevated suites, each specially designed for minimal interference with the surrounding bush landscape. The structures most closely resemble luxury tents, and include amenities like on-site infinity pools and spa treatments alongside guided tours of the rolling plains. A collaboration between Kenyan architecture firm byDesign and interior furnishing experts Real Studios, the Mahali Mzuri was created to accommodate up to 24 people at a time – a small enough number for an engaging, yet serene getaway.

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