Author Archives: Luke Norris

McDonalds: Our Food, Your Questions Campaign

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Campaign Brief Article –

Since launching ‘Our Food, Your Questions’ via DDB Sydney, McDonald’s Australia has received over 3,500 questions from Australians keen to find out more, and understand, everything about the famous Macca’s menu.

Announced through PR, ‘Our Food, Your Questions’ is an online platform that allows consumers from across the country to have an honest conversation with McDonald’s through a dedicated website.

McDonald’s has committed to answering every food question that is asked via the website, with a dedicated Response Team that includes McDonald’s Australia subject matter experts and copywriters, on hand to analyse, research and respond to queries. A combination of written answers,images, infographics and videos are being used to answer questions in credible and engaging ways.

Says Mark Lollback, McDonald’s Australia, chief marketing officer: “We decided to launch Our Food, Your Questions here after seeing how well received it was in Canada. We believe that Australians want to be able to explore McDonald’s on an entirely new level and this platform – with an Aussie spin – allows us to enable just that.”

The local Our Food, Your Questions initiative has been developed and implemented by DDB Group Sydney, including Tribal Worldwide and Mango Sydney, OMD, OMD Word and PPR Sydney.

Says Lollback: “It’s been great to see so many of our agency partners collaborating with stakeholders from right across our business to make Our Food, Your Questions a reality. There’s a lot of work going into making sure we’re giving Australians the information they want about our food, on the channels that they want to hear about it.

“This initiative is not a flash in the pan – it’s going to be a constant and long-term forum that we’ll be using to allow people to ask their questions and get personal responses. Our Food, Your Questions will allow us to do what we can to give people the information they’re looking for.”

Check out – Our Food, Your Questions

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Snap!

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Nike Lunarterra Arktos SP

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Launched this weekend at the new Dover Street Market in New York, Nike releases a limited edition verison of their LunarTerra Arktos SP. The boot combines a sneaker design with the insulation and traction of a winter boot. For this version Nike added a TPU toe and heel overlay that has a diamond-shaped, goth-inspired pattern.

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Heres what your favorite Marvel Superheros woud look like at animals

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As part of the launch of All-New Marvel NOW! in 2014, the comics/movie/tv giant commissioned some pretty awesome art featuring some of their most popular characters as animals. The Magneto and Ghost Rider ones are definitely the best, though it’s seriously missing a “Peter Porker, Spider-Ham” drawing.

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Know Wave: Aaron Bondaroffs Pirate Radio Station

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Looking for a pirate radio experience sans Philip Seymour Hoffman’s pasty ass? Crank up Know Wave, a new subterranean radio station founded by Aaron Bondaroff, the downtown Cool Guy who’s so very cool that in the ’90s, he actually worked at both Supreme and its precursor (NYC’s now-defunct Union.)

Watch the video above to hear Aaron — whose now-much-longer resume includes founding aNYthing, co-founding OHWOW Gallery, and DJing stuff like Converse x Margiela’s NYFW release party — explain his inspiration, reveal his broadcasting location, and break down how something called Charles Mansion inspired him to create the station despite the Helter Skelter state of radio these days.

KNOW WAVE

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Spongebob x Mishka Holiday 2013 Capsule Collection

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Streetwear brand Mishka and Nickelodeon cartoon SpongeBob have joined forces for a small capsule collection that features an evil SpongeBob on a skateboard deck and t-shirts. Artist L’Amour Supreme designed the graphics for the holiday collection which is available at MishkaNYC.com

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Beyonce Breaks iTunes Record for Fastest Selling Album

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Having sold over 400k copies within 24 hours of its release, Beyoncé‘s self-titled album has continued to shoot up charts, and just three days after its release Beyoncé has already broken the iTunes record for fastest selling album. With 828,773 copies already sold, the numbers show no signs of slowing down as fans continue to purchase the unannounced 32-track visual album while singles and music videos slowly reach streaming and sharing platforms. Featuring 14 tracks and 17 videos, Beyoncé is available now via iTunes.

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Top Interviews at The Breakfast Club Power 105.1

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I’m a huge fan of Podcasts to listen to at work. I just stumbled across some great interviews on some of the international radio stations that are worth a listen to the current hip hop music and lifestyle and inspiring words of wisdom from some of the most influential people in the game. There’s plenty more to listen to so subscribe to The Breakfast Club Power 105.1 channel on YouTube for me.

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Blinker Grips

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The BlinkerGrips are cool bicycle grips with integrated LEDs which can be used at night, as side markers or indicators when turning corners. Simply slip them in to the end of your handlebars and your are ready to go. When you are about to turn press the button and use BlinkerGrips as direction indicator

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Enjoy the journey.

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Dutchtub Wood

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Dutch company Weltevree’s the new Dutchtub Wood, a wood fired outdoor hot tub: a fire in the coil warms the water in the tub. With an interior made from high-quality polyester, and the outside made from preserved wood, this tub is weatherproof, and lightweight(weighing only 17lbs(85kg)).

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Snap!

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Villa Kogelhof by Paul de Ruiter Architects

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Built on an area that was once farmland in Kamperland, The Netherlands, Villa Kogelhof by Paul de Ruiter Architects is a completely energy neutral house that is built around sustainable living. The house sits on an estate that is reached by a deserted road leading to the house. Initiated by the government, the estate forms a program that aims to connect regional ecological zones throughout The Netherlands, with permission to build granted only on the condition that the land was returned to its pre-agricultural state. In 2006, roughly 71,000 six-year-old trees were planted on the plot of land to help achieve this goal, one day leading to a villa in the woods.

Entered via a sloping underground driveway, the parking, storage, and a workspace are situated underneath, while the living area, kitchen, bedrooms, bathroom, and a patio are encased in the floating glass box above ground, overlooking a man-made pond. With a complete glass facade, the technical modern design contrasts with the natural setting of the surrounding landscape. In order to be self-sufficient the house features a climate-facade that creates its own ventilation system, and is powered by electricity generated from PV-cells on the roof and a soon-to-be-built windmill. Villa Kogelhof was the recipient of the prestigious Dutch ARC13 Architecture Award.

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1938 Phantom Corsair

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“The Phantom Corsair is a  six-passenger coupé prototype automobile built in 1938. Designer Rust Heinz planned to put the car into limited production. However, Heinz’s death in a car accident in July 1939 ended those plans, leaving the prototype Corsair as the only one ever built.”

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The Search For The Oceans Super Predator Documentary

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In the depths of Australias Southern Ocean a Great White Shark is savagely attacked by a far larger mystery predator. An electronic tracking device attached to its fin records a high-speed underwater chase before the shark and its tag are devoured. Two weeks later, after being carried in the belly of the unknown killer, the still functioning tag is excreted and washed ashore, withholding clues that could reveal the identity of the sharks super predator. This is the story of a super predators underwater attack that leads investigators to a mysterious natural phenomenon that attracts the oceans most fearsome predators.

This documentary remains the property/combined work of the Australian Broadcasting Corporation and other parties therefore I do not take ownership of it. Video contains some graphic footage of animals both hunting and deceased.

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NSA Can ‘Easily’ Break Cellphone Encryption

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The U.S. National Security Agency (NSA) has the technical capacity to crack the most commonly-used cellphone encryption technology, and in doing so it can decode and access the content of calls and text messages, according to a Washington Post report published Friday.

Citing a top-secret document leaked by former intelligence contractor Edward Snowden, the report states that the agency can easily break a technology called A5/1, the world’s most common stream cipher used to encrypt cellular data as it transmits to cell towers.

SEE ALSO: Will Obama Rein in NSA Surveillance Powers?

Privacy and security researcher Ashkan Soltani, co-author the Post‘s report, explains that encryption experts have long been aware of the weakness of A5/1. The technology makes use of decades-old 2G GSM (Global System for Mobile Communications) cellular network technology.

The so-called “summer of revelations” on NSA surveillance tactics, fueled by Snowden’s leaked documents, has brought to light the agency’s vast data-collecting capabilities. The NSA’s considerable abilities to collect and decode cellular data would seem to allow it to track private conversations on a very wide scale.

Of course, it would be against the law for the NSA to use these capabilities to spy on Americans without a court order. But experts believe other nations have probably developed many of these same surveillance technologies.

Here’s how the NSA responded to the Post‘s inquiry about the topic:

Throughout history nations have used encryption to protect their secrets, and today terrorists, cyber criminals, human traffickers and others also use technology to hide their activities. The Intelligence Community tries to counter that in order to understand the intent of foreign adversaries and prevent them from bringing harm to Americans and allies.

NSA phone spying got the NSA in a bit of diplomatic hot water in October, when reports surfaced that the agency may have spied on German Chancellor Angela Merkel’s conversations.

Global cell service providers have been slow to update their networks because it would be an “expensive, time-consuming undertaking that likely would cause interruptions in service for some customers,” according to the Post, though this is less true in the U.S. and “the wealthiest nations.”

The top-secret document does not indicate whether or not the NSA can infiltrate newer 3G and 4G GSM networks, nor does it say if the agency can break another cellular encryption technology called Code Division Multiple Access, or CDMA, which Verizon, Sprint and some foreign companies use, according to the Post.

AT&T, the largest GSM provider in the U.S., is in the process of upgrading its networks to what’s called A5/3 encryption, the Post reports, which requires 100,000 times more computing power to break compared to A5/1. T-Mobile told the Post that it is “continuously implementing advanced security technologies in accordance with worldwide recognized and trusted standards,” but the company did not go into specifics.

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Snap!

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Conference of Cool.

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Snoop Dogg and Tupac.

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Miansai Opens First Store in SoHo

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Accessory maker Miansai, known in large part for their rope bracelets, opens its first store in New York’s SoHo neighborhood. Located at 33 Crosby Street, the store lies in proximity to other trendy clothing retailers such as Saturdays NYC and Aether Apparel. The 650-square-foot space includes a small cafe area in the front of the store that offers 20 loose blends of tea and four types of Kombucha, the latter a mild obsession of the brand’s founder and creative director Michael Saiger.

 

Miansai
33 Crosby Street
New York, New York 10013

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Willie: Transparent LCD Bus Concept by Tad Orlowski

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Willie” is an interesting concept by designer Tad Orlowski. This unique LCD bus “utilizes new trends in technology to transform city landscapes and provide an added element to getting around town.”

“The innovative feature that distinguishes „Willie” from other conventional buses is the design of the side elevations, which are made of transparent LCD screens. Today, the city bus can be transformed into a mobile billboard displaying advertisements or film clips in the most attractive parts of town or provide passengers with additional information and entertainment such as route plans, weather reports, press and TV coverage as well as tourist information presented at bus stops in an eye-catching way.”

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