Originally I Love Ugly was an Art Collective with strong roots in Illustration and Street Art. It was those Art pieces and illustrations that lead to screen printed T-shirts which continued to expand to other mediums and finally to the I love ugly you know today.
Art is something that will always have a major influence on I Love Ugly so we will continue to strengthen that message in all aspects of I Love Ugly.
The Series is based around a Chalk Mural that was drawn in the original I Love Ugly studio roughly 2 years ago and re-created by our Creative Director on a much larger scale in the new creative studios.
This Mural was then interpreted as the motif print for this capsule collection, featuring on Shirts, Jacket, watches and Pants and even being released as a Fine art Print.
Aspire to inspire before you expire.