Category Archives: TECHNOLOGY

10 Web Analytics Trends for 2014


Google rolled out the Google Tag Manager to the masses and launched very cool functions such as auto event tracking.

The addition of demographic data in Google Analytics has led to amazing insights.

Adobe launched a new (much improved) interface to Adobe Analytics which showed how useful a web analytics solution can be when owned by a company that made its name with UI design tools.

Tag management companies such as TagMan and Tealium landed many great new customers as well as big rounds of funding.

With the start of 2014, we have more experienced web analysts out in the field than ever before and organizations are now relying (rather than hoping) upon analytics for improvements in their bottom line.

In the year ahead, I am optimistic that we will see the pace of advancement in the web analytics world accelerate. Below is my top 10 list of trends that I would love to see over the next 12 months.

1. Better Content Analysis Tools

When it comes to engagement with content (text, graphics, video, etc) most web analytics platforms show the same data – views, landing page visits, next page views, exits, goal contribution, etc. To get reporting on actual engagement with the content, analysts need to implement other tools to track engagement such as scrolling, mouse movement, zooming, and highlighting. This divide in reporting is a major challenge for content producers.

2. Multi-visit Click Paths

Unless you’re selling competitively priced pencils at auction, odds are that your visitors are looking at your site multiple times before (and after) converting. But today almost all web analytics platforms focus on reporting for a single visit. There are persistent tracking variables that can be used to show multi-visit attributes. But site owners need to see how visitors’ behaviors change as they learn more about products/services and as they start to interact with the organization offline (i.e. sales calls).

3. Physical Interaction Tracking

The way we interact with websites is changing. Touch screen laptops, smartphones, tablets, gaming systems with web browsers, etc all allow us to physically interact with a website. Web analytics platforms need to help us track pinches (zoom), swipes, device orientation, tilts, and other physical movements. With the current platforms tracking this type of activity requires a lot of custom JavaScript. In 2014 we want to see the web analytics tools provide out of the box tracking of this type of interaction.

4. Better Video Tracking

Sites have been using more and more video content every year for the last 5 years. But most web analytics platforms still don’t do a very good job of helping analysts understand how visitors engage with videos. There are a lot of fancy things people can do to track video engagement with integrating with players (i.e. YouTube) and custom JavaScript functions. But this level of complexity prohibits most site owners from tracking common video functions (i.e. Play). Web analytics vendors should provide better out of the box video tracking functions. It would be great to see specific video reports in web analytics tools the way we see specific mobile reports today.

5. Multi-domain Tracking

Many corporations big and small have multiple sites across multiple domains. Their prospects, customers, partners, employees, etc likely traverse across domains in multiple visits or possibly single visits. But today, most (not all) of the web analytics platforms don’t do a thorough job of enabling site owners to track visitors across domains. While this is not a problem for most site owners, for companies with diverse initiatives in marketing, demand generation, lead nurturing, and customer support this can cause a major gap in tracking the customer journey. In 2014, we want all major web analytics vendors to solve this tracking problem with easy to use configurations.

6. Compensate for “Not Provided”

As Google continues to encrypt more and more user search submissions we have seen the percentage of users with Not-Provided search phrases grow by over 100% across sites that we monitor in the last year. This makes measuring SEO performance and optimization very difficult. Analysts need Google to provide some sort of help with this. If not showing the exact search phrase, perhaps they can expose search phrase categories or better integration with Web Master Tools. It would be easy for tools like Google Analytics to create reports that show which search phrases generated traffic without associating the phrases with individual users. This would help site owners with SEO reporting without risking user privacy or website security.

7. Better Tools for Integration with Third Party Data

If 2013 was the year for “Big Data” then 2014 should be the year for data integration with web analytics. While platforms like Adobe Analytics and IBM CoreMetrics did a decent job at enabling analyst to integrate data from multiple sources (i.e. CRM, Call Center, Lead Nurturing) with web analytics data, most platforms are lagging in this area. This year we want to see web analytics platforms help site owners to have a more 360⁰ view of their prospects and customers by providing excellent tools for integrating data from other platforms into the web analytics environment.

8. CMS integration with Web Analytics:

The most commonly used administrative tool on most sites is the content management system. This is the area where people making site updates need information on how pages and pieces of content are performing and how visitors are interacting with the site. We are hopeful that some CMS vendors will make big improvements in 2014 by enabling plug and play integration with web analytics tools to empower their internal site owners.

9. Better Data Exports

Google made some great strides in 2013 to share Google Analytics data with other platforms and a large number of dash-boarding companies built/updated plugins for Google Analytics. But almost every other vendor in the web analytics space does an insufficient job at sharing data which makes dash-boarding and analyzing closed loop sales cycles unnecessarily difficult. We are hopeful that the other web analytics vendors will follow Googles lead this year.

10. Data Manipulation within Web Analytics

Platforms such as Google Analytics, Webtrends, and Adobe Analytics are great at tracking visitors and then presenting the data. But the platforms do no provide much functionality in terms of manipulating the data once it has been brought into the platform. Providing tools for editing fields and values would provide web analysts with powerful Business Intelligence capabilities to fit the tracking to the organization.

This year has barely started, but I am very hopeful that it is a defining year for how organizations worldwide gain and utilize customer intelligence in the digital channel. While few organizations fully utilize the web analytics tools they have in place today, there are progressive teams pushing the limits of what website tracking can do to improve digital experiences and I am optimistic that in 2014 the industry tools are going to evolve even farther to drive the entire web industry to new heights.



A Tour of Paul Walker’s Car Collection (INSANE)


Web magazine The Smoking Tire revealed that the the car collection video they published over a year ago was actually the personal garage of Paul Walker and Roger Rodas.

Here’s the official description from the YouTube page: Though we originally respected their privacy when they asked not to say who owned the cars, as we filmed this over a year ago, it makes no sense now not to say the cars all belonged to Paul Walker and Roger Rodas, two good friends of The Smoking Tire who tragically lost their lives on 11/30/13, and the world is officially a worse off place without them. Paul and Roger will be dearly missed by everyone who ever got to see their smiles, exchange words, or spend time with them at the track. RIP Roger and Paul.



Kim Dotcom: The Man Behind Megaupload

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Vice Documentary –

In October 2013, VICE News was invited to visit the infamous tech mogul and creator of Megaupload, Kim Dotcom, at his palatial property in New Zealand. Even though Kim is under house arrest—since he’s at the center of history’s largest copyright case—he’s still able to visit a recording studio in Auckland. So check out this brand new documentary we made at Kim’s mega-mansion and in the studio where our host, Tim Pool, got to lay down some backup vocals for Kim’s upcoming EDM album while talking about online surveillance, file-sharing, and Kim’s controversial case.


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ClearView Clio Speaker

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ClearView® Audio introduces its latest in minimalist home audio technology, the Clio Speaker. Its unique design allows sound to be emitted through the edges of its curved acrylic glass transducer, projecting it in multiple directions. The $350 speaker pairs with devices through Bluetooth and is available in a silver, dark bronze or charcoal base to match your decor. Look for all three now through ClearView’s website.



Exploded Cars by Fabian Oefner


Another incredible series by Swiss photographer and artist Fabian Oefner (previously).

“These amazing images are created as a result of a painstakingly tedious process. The artist, Fabian Oefner, produces a scale model of an iconic car (inside and out) while photographing the mold-making process. He then deconstructs the model while photographing each tiny part suspended in the air from a string. Finally, the hundreds of photos of car parts are organized and assembled digitally as ‘exploded’ compositi



12 Surprising Facts About Netflix


Some amazing facts about the online giant NETFLIX.


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Jon Olsson Shares a Look at His Audi RS6

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Citing his 2014 winter ride as the “most impressive car [he has] ever driven,” winter sports sensation Jon Olsson has shared a look at his customized Audi RS6. Although the car is currently in line for upgrades at the hand of Stertman Motorsport, Olsson linked up with photographer Oskar Bakke to showcase the paint job and look of the car before it goes under the knife. Take a closer look at the Audi RS6 above and head to Olsson’s website for more.



Car Maniacs: Life with Le Mans


Motorhead magazine teams up with to give you a glimpse into the life of three young at heart car maniacs that own three extremely unique Le Mans’ cars, the Mazda 767B, a Jaguar XJ220LM and the already famous road going Porsche 962C. You may think these cars should be put in a garage or museum for safe keeping, but that is not the case here. Some of them still spend their lives racing around the circuit while others can be found hunting the streets for speed.

These are the “Car Maniacs”, and this is their “Life With Le Mans'”.

ルマン・マシンを公道で走らせる喜びを知る男たち、「カーマニアック」。ジャガーXJ­220レーシングLM、シュパンポルシェ962C、マツダ767Bが街中を疾走する姿­はおそらく世界初公開!モーターヘッドとMaiham Mediaがコラボレートした「ルマン・マシンがある生活」ぜひ、お楽しみください。

Director : Ko-Hey Takada |
Cinematographer / Editor : Luke Huxham |
GFX / Animation : Edward Khoma |
Translation : Takashi Koga



GoPro: Brendan Fairclough Launching Over A Canyon Gap

maxresdefault Brendan Fairclough at Red Bull Rampage, in Virgin, UT, USA, on 12 October, 2013.

Brendan Fairclough’s final run at Red Bull Rampage 2013.

Shot 100% on the HD HERO3+® camera from



Beautiful Concept Redesign of Facebook by Fred Nerby

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About the project by Fred Nerby –

A conceptional and systematic design approach encouraging user behaviour and a greater control of data within a responsive grid.

The overall concept was created with a systematic design approach encouraging behaviour and a greater control of user data. Facebook is a natural part of peoples lives today and it’s well known that a part of the platform’s psychological success is caused by targeted and personalised information. This concept draws upon that theory by giving more control back to the user of what they want and don’t want to see, creating a greater and more personal environment when interacting with the UI.

I approached the platform from a user perspective and focused on targeted & personalised data while maintaining a visually appealing UI. Facebook has done a good job with this for a long time but we’re still not seeing the full extent of what’s possible within this platform.

I believe the future of digital production, design & development in general lies within personalised or targeted information. Every day we’re bombarded with advertising and other media who’s desperately trying to get our attention with more traditional (narrative) campaign strategies. I believe in focusing on the platform itself and adding value that’s personal and actually useful for the end user.


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Lapka: Breath Alcohol Monitor

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This extremely minimal device is a pocket size breathalyzer that helps measure the amount of alcohol in your bloodstream from just a quick breathe. No mouthpiece, data tracking or anything like that. Just a easy and simple way to make sure your pacing yourself appropriately when you’re out on the town and that your well under the legal limit before you even think about getting behind the wheel of a car. The corresponding app is currently available for Android and it should be coming out for iOS shortly. Oh yeah–and the marketing video they made (featured at the bottom of this post) is one of the coolest product demos you’ll ever see. Get it here, priced at $199 + free shipping.



Interiors Breaks Down the Design of Kanye West Yeezus Tour

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Interiors (a film and architecture journal in which films are analyzed and diagrammed in terms of space) recently had the opportunity to attend two shows of Kanye West’s Yeezus tour. After gaining some insight, they’ve managed to publish one of the most thorough breakdowns of Kanye West’s modern-day performance.

“Kanye has said that the initial vision for The Yeezus Tour came from imagining the end of the world. The visuals of explosions, fire, mountains, masked beings, creatures and God all make their way into the experience of the show.”

“During his performance at the Barclay’s Center In Brooklyn, New York, on November 19, 2013, Kanye West expressed that Alejandro Jodorowsky’s film The Holy Mountain (1973) was an important touchstone for the design of the tour. The Holy Mountain is about a Christ-like figure who wanders through bizarre scenarios filled with religious imagery. The man meets a guide, as well as seven influential people, and all nine embark on a journey seeking “The Holy Mountain.” There are various aspects of the show that are influenced from the film, including the stage, which includes a mountain, the choreographed installation of nude women, masks and inclusion of a holy figure. In the opening minutes of the film, a thief’s face is covered in black flies, a visual reference for one of Maison Martin Margiela’s masks, designed for the show.

The influence from The Holy Mountain, however, is more thematic than visual. The film, much like the show, is an experience and asserts its focus on a biblical redemption story; similarly, Kanye West’s show is focused on a similar journey, one of self-realization and self-discovery, as evidenced through the five chapters of the show: Fighting, Rising, Falling, Searching and Finding. These chapters are used to separate the set list and also as a slight break for wardrobe changes.”

After reading the excerpts above, head on over to ArchDaily for the entire article.



Watch the Incredible Forest Ski Segment from Ski Film Valhalla


Filmed over the course of two years, this incredible “Forest Ski” segment from the highly-acclaimed ski film Valhalla shows skiers doing backflips through old growth trees, and huge airs over raging summer creeks, all without any snow.



BMW i8 Key Design

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The innovations contained in the upcoming BMW i8 extend even to the key fob, which is made with eco-friendly materials like biopolymer (made with castor bean oil and glass fiber). But what’s really unique about the device is its built in functionality, featuring a high-resolution LCD display showing measurements like charge levels, time on charge or the distance the vehicle can travel before needing to recharge. Another feature will allow the i8′s pre-conditioning to be turned on or off. More than just a key fob, it’s something of a small smartphone for your car. The BMW i8 is scheduled to launch in the first half of next year.


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Drone Survival Guide


Created by Amsterdam-based designer Ruben Pater, the Drone Survival Guide(big pic) is, on one side, a rough bird watcher’s guide to the modern robot at war. The other side is a short section of printed survival tips, and the guides are available in Pashto, Dutch, German, Italian, Indonesian, Arabic, and English.

“Our ancestors could spot natural predators from far by their silhouettes. Are we equally aware of the predators in the present-day? Drones are remote-controlled planes that can be used for anything from surveillance and deadly force, to rescue operations and scientific research. Most drones are used today by military powers for remote-controlled surveillance and attack, and their numbers are growing. The Federal Aviation Administration (FAA) predicted in 2012 that within 20 years there could be as many as 30.000 drones flying over U.S. Soil alone. As robotic birds will become commonplace in the near future, we should be prepared to identify them. This survival guide is an attempt to familiarise ourselves and future generations, with a changing technological environment.”


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The History and Future of Everything — Time

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How much time do you have left?

Time makes sense in small pieces. But when you look at huge stretches of time, it’s almost impossible to wrap your head around things. So we teamed up with the awesome blog “Wait but Why” and made this video to help you putting things in perspective with some infographics!

This video has been a collaboration of KURZGESAGT & WAITBUTWHY!

WAIT BUT WHY: AN AWESOME BLOG that shows you new perspectives on your life. Visit them, tell them hi from us! 😀 Trust us, it is worth your time!



McDonalds: Our Food, Your Questions Campaign

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Campaign Brief Article –

Since launching ‘Our Food, Your Questions’ via DDB Sydney, McDonald’s Australia has received over 3,500 questions from Australians keen to find out more, and understand, everything about the famous Macca’s menu.

Announced through PR, ‘Our Food, Your Questions’ is an online platform that allows consumers from across the country to have an honest conversation with McDonald’s through a dedicated website.

McDonald’s has committed to answering every food question that is asked via the website, with a dedicated Response Team that includes McDonald’s Australia subject matter experts and copywriters, on hand to analyse, research and respond to queries. A combination of written answers,images, infographics and videos are being used to answer questions in credible and engaging ways.

Says Mark Lollback, McDonald’s Australia, chief marketing officer: “We decided to launch Our Food, Your Questions here after seeing how well received it was in Canada. We believe that Australians want to be able to explore McDonald’s on an entirely new level and this platform – with an Aussie spin – allows us to enable just that.”

The local Our Food, Your Questions initiative has been developed and implemented by DDB Group Sydney, including Tribal Worldwide and Mango Sydney, OMD, OMD Word and PPR Sydney.

Says Lollback: “It’s been great to see so many of our agency partners collaborating with stakeholders from right across our business to make Our Food, Your Questions a reality. There’s a lot of work going into making sure we’re giving Australians the information they want about our food, on the channels that they want to hear about it.

“This initiative is not a flash in the pan – it’s going to be a constant and long-term forum that we’ll be using to allow people to ask their questions and get personal responses. Our Food, Your Questions will allow us to do what we can to give people the information they’re looking for.”

Check out – Our Food, Your Questions




Know Wave: Aaron Bondaroffs Pirate Radio Station

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Looking for a pirate radio experience sans Philip Seymour Hoffman’s pasty ass? Crank up Know Wave, a new subterranean radio station founded by Aaron Bondaroff, the downtown Cool Guy who’s so very cool that in the ’90s, he actually worked at both Supreme and its precursor (NYC’s now-defunct Union.)

Watch the video above to hear Aaron — whose now-much-longer resume includes founding aNYthing, co-founding OHWOW Gallery, and DJing stuff like Converse x Margiela’s NYFW release party — explain his inspiration, reveal his broadcasting location, and break down how something called Charles Mansion inspired him to create the station despite the Helter Skelter state of radio these days.



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Beyonce Breaks iTunes Record for Fastest Selling Album


Having sold over 400k copies within 24 hours of its release, Beyoncé‘s self-titled album has continued to shoot up charts, and just three days after its release Beyoncé has already broken the iTunes record for fastest selling album. With 828,773 copies already sold, the numbers show no signs of slowing down as fans continue to purchase the unannounced 32-track visual album while singles and music videos slowly reach streaming and sharing platforms. Featuring 14 tracks and 17 videos, Beyoncé is available now via iTunes.



Blinker Grips

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The BlinkerGrips are cool bicycle grips with integrated LEDs which can be used at night, as side markers or indicators when turning corners. Simply slip them in to the end of your handlebars and your are ready to go. When you are about to turn press the button and use BlinkerGrips as direction indicator


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